Zuckerberg Institute Workshop

Podcast Row in partnership with The Zuckerberg Institute present:

How to Get Anything You Want: Build a Supportive Professional Network and Craft Your Story

Friday September 20th – 1:00-6:00 PM EST

As an entrepreneur, you are responsible for every aspect of your business: marketing, delivery, management, and, most importantly, sales. It can be a challenge to juggle all of these areas alone, all at once. 

In this workshop, we’ll learn two ways to make balancing this a lot easier and more efficient: crafting and honing your message, and building a network that refers you quality leads.

After this workshop, you’ll know how to:

  • Position your business in a way that makes it easy for people to remember you and refer you. No more cold calls. 
  • Avoid other entrepreneurial mistakes, such as competing on price rather than product and services.
  • Craft your personal or brand story in a way that makes you irresistible to people looking for interview guests.

And you’ll do it all in a workshop surrounded by other entrepreneurs just like you so you can start building your network right away and leave with new referral partners and tons of ideas that can transform your business.

Access to the workshop is only available to Podcast Row members. Apply now.



  • Where – Stand Up NY,  236 West 78th Street, NY, NY 10024
  • When – Friday, September 20th. 1pm – 6pm EST
  • Who – Michael Roderick – Founder of ConnectorCon

When Michael went from high school teacher to Broadway producer in under two years people started to ask him how he managed it.  Michael began his career as a high school English teacher before producing Off Broadway and then on Broadway. This combination of experience in the arts and entrepreneurship led to Michael starting an arts incubator program to teach more artists about building and growing their own businesses (PLAE). Eventually, he decided to develop a workshop on networking which grew into a full time consulting practice and that became Small Pond Enterprises.

Michael took a short break to work as the V.P. of Operations and as a Director of Business Development for an NYC Ed. Tech Startup which introduced him to the New York Startup community. Most recently, Michael founded The Connecting Connectors Conference (ConnectorCon).


ZUCKERBERG INSTITUTE– founded by Randi Zuckerberg (serial entrepreneur, bestselling author, and creator of Facebook Live)- seeks to arm entrepreneurs and entrepreneurial thinkers across all industry with the skills they need for success in this modern, fast-paced, rapidly changing business world. We offer quick sessions on topics such as: creating a winning podcast to becoming a better public speaker to mastering the elevator pitch. We also offer deeper engagement with our multi-week small group intensives to truly grow your business, in person full day seminars on specific topics, one-on-one mentoring and coaching, and a very lightweight monthly membership program.


Small Pond Enterprises – helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. The founder, Michael Roderick and his frameworks have been featured in Forbes, Business Insider, and popular podcasts like The Art of Charm and Unmistakable Creative. Michael is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using the latest technology and time tested principals.