Rick Martinez

Creator & Host, Weed To Know Basis Media

As a veteran, registered nurse, writer and successful entrepreneur, Rick brings a wealth of experience – and tremendous passion – for impacting lives. His story begins in the US Army, where Rick enlisted from 1988-1990. He soon earned his BSN degree from the University of the Incarnate Word and became a registered nurse (RN). After several years in nursing Rick’s entrepreneurial spirit kicked in and in 2001 he bootstrapped started his first business which he grew to over $52MM in annual revenue before his exit in 2014. From there he dove into advising, mentoring and Angel investing and soon found a unique way to help our veterans with PTS(D) and entered into the cannabis industry. Known as ‘the cannabis influencer you never expected”, he is now creator and host and at “Weed To Know Basis”, a popular and fast growing media channel dedicated to educating, elevating and influencing the cannabis industry.

Awards and accomplishments include: San Antonio’s “40 Under 40” award recipient Awarded the prestigious Jefferson Award for community service Recognized as one of the country’s “Top 100 Companies” by the U.S. Small Business Administration 3x Amazon Best Selling author Ironman triathlon finisher Advisory board member for the H.E.B. School of Business at the University of The Incarnate Word Keynote speaker at multiple cannabis and CBD conferences


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